The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)
Increase ARPU and customer loyalty by expanding your product range
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?