News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
177 posts
#35. How The WSJ develops long term relationships with young readers
You're reading The Audiencers' newsletter #35, sent out on April 3rd, 2023. To receive future newsletters straight to…
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
#34. Behind the scenes of Bloomberg’s registration model
You're reading The Audiencers' newsletter #34, sent out on March 20th, 2023. To receive future newsletters straight to…
#33. How 20 Minutes doubled their registered user base
You're reading The Audiencers' newsletter #33, sent out on March 6th, 2023. To receive future newsletters straight to…
#32. How The Atlantic introduced group subscriptions
You're reading The Audiencers' newsletter #32, sent out on February 20th, 2023. To receive future newsletters straight to…
#31. 8 tips for acing your pricing strategy
You're reading The Audiencers' newsletter #31, sent out on February 7th, 2023. To receive future newsletters straight to…
#30. Registration before subscription = higher LTV for this publisher
You're reading The Audiencers' newsletter #30, sent out on January 24th, 2023. To receive future newsletters straight to…