#32. How The Atlantic introduced group subscriptions
You're reading The Audiencers' newsletter #32, sent out on February 20th, 2023. To receive future newsletters straight to…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
#31. 8 tips for acing your pricing strategy
You're reading The Audiencers' newsletter #31, sent out on February 7th, 2023. To receive future newsletters straight to…
#30. Registration before subscription = higher LTV for this publisher
You're reading The Audiencers' newsletter #30, sent out on January 24th, 2023. To receive future newsletters straight to…
#29. The not-to-miss content of 2023 and predictions for the new year
You're reading The Audiencers' newsletter #29, sent out on January 10th, 2023. To receive future newsletters straight to…
Study by Paris’ Science Po reveals top tech solutions used by French publishers
Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few…
Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
The Audiencers’ Festival, Madrid: 20th February 2024
Do you speak Spanish? ¿Hablas Español? This event is for you! Nos entusiasma anunciar nuestro evento, The Audiencers’…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…