The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
173 posts
#34. Behind the scenes of Bloomberg’s registration model
You're reading The Audiencers' newsletter #34, sent out on March 20th, 2023. To receive future newsletters straight to…
#33. How 20 Minutes doubled their registered user base
You're reading The Audiencers' newsletter #33, sent out on March 6th, 2023. To receive future newsletters straight to…
#32. How The Atlantic introduced group subscriptions
You're reading The Audiencers' newsletter #32, sent out on February 20th, 2023. To receive future newsletters straight to…
#31. 8 tips for acing your pricing strategy
You're reading The Audiencers' newsletter #31, sent out on February 7th, 2023. To receive future newsletters straight to…
#30. Registration before subscription = higher LTV for this publisher
You're reading The Audiencers' newsletter #30, sent out on January 24th, 2023. To receive future newsletters straight to…
#29. The not-to-miss content of 2023 and predictions for the new year
You're reading The Audiencers' newsletter #29, sent out on January 10th, 2023. To receive future newsletters straight to…
Study by Paris’ Science Po reveals top tech solutions used by French publishers
Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few…
Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
The Audiencers’ Festival, Madrid: 20th February 2024
Do you speak Spanish? ¿Hablas Español? This event is for you! Nos entusiasma anunciar nuestro evento, The Audiencers’…