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Clarin integrating AI into workflows Clarin integrating AI into workflows
  • Operations

Integrating AI into daily editorial workflows at Clarín

Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
byAlvaro Liuzzi
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
byStefan ten Teije
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
byMadeleine White
  • Collections

Implement user needs in your newsroom: email course for publishers

Learn how to get internal buy-in to implement user needs, how to align user needs with your vision, how to operationalise user needs and more
byKhalil A. Cassimally
  • Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
byLars K Jensen
journalists journalists
  • Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
byMadeleine White
The Audiencers' Festival London The Audiencers' Festival London
  • Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
byMadeleine White
  • Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
byKhalil A. Cassimally
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