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25

Here are my human-first learnings of launching FT Edit, the Financial Times’ app offering 8 in-depth articles a day.

20

Sep 2023

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future

ByMadeleine White

12

Sep 2023

Decisions

Ask the experts: paywalls, subscription and SEO

What’s the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!

ByMadeleine White

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

31

Aug 2023

Decisions

Why news subscriptions feel like a burden to young people

Why young people don’t pay for subscription-based news

ByContributor

28

Aug 2023

Inspirations

Hyper-local news, via WhatsApp… The success of Pamplonews in Spain

Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about

ByMadeleine White

23

Aug 2023

Newsletter

#20. Can your subscribers cancel in 3 clicks?

You're reading The Audiencers' newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. Can your subscribers…

ByMadeleine White

24

Jul 2023

Inspirations