Decisions Retention economics: from churn management to relationship management This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
Operations How we measure audience engagement at DER SPIEGEL By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
Inspirations The Washington Post’s attention to detail: 12 things you can learn from their strategy Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Decisions Bridge roles in practice: the models, strategies and structures for success Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
Newsletter #22. Ask the experts: will a paywall damage your SEO performance? You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to…
Operations Lock-in effects: How to make your subscription irreplaceable 9 types of lock-in effects with real world examples to better retain your subscribers
Decisions How publishers can grow with the youth: takeaways from the Valuable Young Audiences report What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
Inspirations Subscriber retention: what can digital publishers learn from the audio & video streaming industry? After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
Inspirations 100k downloads later — 8 things I learnt from launching FT Edit Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future