Subscription | Page 7 of 9

Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode

byMarkus Schöberl

Inspirations

7 lessons for publishers from 7 different subscription businesses

Learn from other subscription businesses to increase engagement, conversion and retention

byLennart Schneider

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

byMadeleine White

Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?

byJean-Michel De Marchi

Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!

byLaure Kesler

Operations

Micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.

byMark Stenberg

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.

byPeter Houston