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  • Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
byLennart Schneider
The Audiencers' Newsletter The Audiencers' Newsletter
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#7. Turning the customer care center into a source of insights

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
byMadeleine White
  • Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
byMaxime Moné
  • Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode
byMarkus Schöberl
  • Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
byMadeleine White
  • Inspirations

7 lessons for publishers from 7 different subscription businesses

Learn from other subscription businesses to increase engagement, conversion and retention
byLennart Schneider
  • Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers
byMadeleine White
  • Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
byJean-Michel De Marchi
INMA Townhall takeaways INMA Townhall takeaways
  • Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
byLaure Kesler
Mark Stenberg Mark Stenberg
  • Operations

Micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.
byMark Stenberg

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