Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

131 posts

Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.

Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…

The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…

Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…

This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…

The ultimate benchmark miro board and tick list to build a successful subscription landing page.

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.

Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…