Newsletter #22. Ask the experts: will a paywall damage your SEO performance? You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to…
Operations Lock-in effects: How to make your subscription irreplaceable 9 types of lock-in effects with real world examples to better retain your subscribers
Decisions How publishers can grow with the youth: takeaways from the Valuable Young Audiences report What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
Inspirations Subscriber retention: what can digital publishers learn from the audio & video streaming industry? After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
Inspirations 100k downloads later — 8 things I learnt from launching FT Edit Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Decisions Ask the experts: paywalls, subscription and SEO What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Inspirations Benchmarking digital publisher’s paywall on app Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Decisions Why news subscriptions feel like a burden to young people Why young people don't pay for subscription-based news
Inspirations Hyper-local news, via WhatsApp… The success of Pamplonews in Spain Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about