23 Aug 2022 Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing – what you can test, what you should define before a test and what can you learn from these examples to apply to your own… ByMadeleine White
23 Aug 2022 Decisions Forget focusing on paywall types, it’s time to put your audience first Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to… ByMadeleine White
23 Aug 2022 Operations Engagement data & conversion strategies to increase revenue Quantify user’s loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue ByMadeleine White
