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  • Operations

15 essentials for a successful newsletter

Build a loyal community and monetize your content with a successful newsletter thanks to these 15 best practices
byIsmael Nafria
  • Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
byMadeleine White
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Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences. 
byMadeleine White
  • Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance? 
byMadeleine White
Ricki Lyngsøe Ricki Lyngsøe
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How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views

Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model
byRicki Enghoff Lyngsøe
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Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
byMadeleine White
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How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
byMadeleine White
How to reduce paywall frustration How to reduce paywall frustration
  • Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
byMadeleine White
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Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?
byMadeleine White
  • Operations

Perfect your value proposition to convert more readers into subscribers

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
byMadeleine White

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