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Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
byMaxime Moné
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business
byMadeleine White
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain
byMaxime Moné
WAN-IFRA trends outlook WAN-IFRA trends outlook
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
byMadeleine White
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
byJohn Rahim
Referral Referral
  • Operations

How to build a referral program that drives subscription growth

Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
byLennart Schneider
Subscription offer page Subscription offer page
  • Inspirations

Subscription offer page benchmarks

A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
byMadeleine White
Alignment Alignment
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
bySelma Stern
Subscription management Subscription management
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

What should you do before changing your subscription management platform and what you need to consider when choosing?
byMorten Jørgensen Stald
Hero Framework, The Audiencers Hero Framework, The Audiencers
  • Decisions

Where publishers should be heading in 2026: the HERO framework

How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
byMadeleine White

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