Steal this strategy: paywall and subscription trends to test to increase conversion rates
The latest strategies being tested by publishers around the world to increase conversion rates to subscriptions
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
125 posts
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Do you have enough recurring value to launch subscriptions? The questions to ask yourself
Subscription fatigue is the easy explanation when a paid product struggles. The more useful question is whether there was enough recurring value to begin with.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel
3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles
Foreign Policy's Corinne Osnos shares three low-effort, high-impact tactics her team uses to bring in readers despite running one of the strictest paywalls in media.
Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline
Why the 233-year-old title launched with a single umbrella subscription rather than tiers, and why the hardest part has been saying no
Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit
WP's shift towards a broader monetisation strategy centered on flexible access, shifting the way value is captured