How SvD grew digital subscriptions by 60% in two years by putting editorial first
How Svenska Dagbladet grew from 98,000 to more than 158,000 digital subscribers in two years: one North Star, paid by default and aha content
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
131 posts
Subscriptions grow up: 7 reader revenue lessons from Innovation in Media report 2026/27
Subscription growth without traffic, bundles that cut churn, games for habit and membership for belonging - lessons from INNOVATION report
Inside Grupo Joly’s subscription strategy: How Spain’s regional giant leverages registration and dynamic paywalls
How Andalusia’s Grupo Joly built subscriptions without losing ad revenue: a registration wall first, 34% paywall visibility, 92% on annual plans
DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else
Scottish publisher DC Thomson offered a Sports Pack subscription using already existing content, leading to higher conversion & retention rates.
Steal this strategy: paywall and subscription trends to test to increase conversion rates
The latest strategies being tested by publishers around the world to increase conversion rates to subscriptions
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Do you have enough recurring value to launch subscriptions? The questions to ask yourself
Subscription fatigue is the easy explanation when a paid product struggles. The more useful question is whether there was enough recurring value to begin with.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel