Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival. byMadeleine White
Operations The Big Mac Index: a tool for comparing subscription price across the media industry Better compare prices of digital media subscriptions around the world with the Big Mac Index. byMarkus Schöberl
Operations 45 acquisition channels to convert readers into subscribers Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers. byMadeleine White
Inspirations 25 ideas of content, features and benefits to offer paying subscribers Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value. byMadeleine White
Inspirations Pricing strategies from The Atlantic, Le Monde and Onet How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference. byMarion Wyss
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth. byMarion Wyss
Decisions Strategic priorities for the next two years: a world tour of media CEOs At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months. byMarion Wyss
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future byLennart Schneider
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds. byMarion Wyss
Inspirations More clarity, more value: how Contexte overhauled their subscription offer In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes byMarion Wyss