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Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.

byAliya Itzkowitz

The move to paid podcasts: Lessons from De Correspondent

Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent

byMadeleine White

Operations

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.

byMadeleine White

Inspirations

Boosting membership conversion at Maverick Insider with FAQs

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.

byMadeleine White

Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.

byMarion Wyss

Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.

byMarion Wyss

Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.

byMarion Wyss

The ultimate list of reader revenue case studies

Inspirations

The ultimate case study list to inspire your reader revenue model

All articles on The Audiencers from publishers around the world, organized by reader revenue topic

byMadeleine White

Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.

byMarion Wyss

Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.

byMarion Wyss