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25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
byMadeleine White
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
byMarion Wyss
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
byLennart Schneider
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
Contexte revised subscription offers Contexte revised subscription offers
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More clarity, more value: how Contexte overhauled their subscription offer

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
byMarion Wyss
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

All articles on The Audiencers from publishers around the world, organized by reader revenue topic
byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
byMarion Wyss
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss

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