Donations: three media outlets share strategies to maximise voluntary reader revenue
OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Gifting articles at Les Echos-Le Parisien
Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Case Study: Kathimerini Launch Greece’s First Digital Subscription Model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.