The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
  • What 400 media apps tell us about the trends driving engagement in 2025
  • When the article is no longer enough: formats that outperform the article on news apps
  • AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences
  • How to turn registered members into subscribers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Subscription
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
byMadeleine White
Aliya at The Audiencers' festival Aliya at The Audiencers' festival
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.
byAliya Itzkowitz
How to convert registered members into subscribers How to convert registered members into subscribers
  • Operations

How to turn registered members into subscribers

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
byMadeleine White
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
byMadeleine White
Sarah Marshall condé Nast Sarah Marshall condé Nast
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
byKhalil A. Cassimally
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.
byMadeleine White
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

Better compare prices of digital media subscriptions around the world with the Big Mac Index.
byMarkus Schöberl
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
byMadeleine White
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
byMarion Wyss

Posts pagination

1 2 … 15
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin