Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows. byMadeleine White
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription. byAliya Itzkowitz
Operations How to turn registered members into subscribers Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers. byMadeleine White
Inspirations The move to paid podcasts: Lessons from De Correspondent Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent byMadeleine White
Operations How Condé Nast is growing the “happy middle” of the audience funnel Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel. byKhalil A. Cassimally
Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival. byMadeleine White
Operations The Big Mac Index: a tool for comparing subscription price across the media industry Better compare prices of digital media subscriptions around the world with the Big Mac Index. byMarkus Schöberl
Operations 45 acquisition channels to convert readers into subscribers Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers. byMadeleine White
Inspirations 25 ideas of content, features and benefits to offer paying subscribers Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value. byMadeleine White
Inspirations Pricing strategies from The Atlantic, Le Monde and Onet How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference. byMarion Wyss