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The New York Times is becoming subscription infrastructure The New York Times is becoming subscription infrastructure
  • Decisions

The New York Times is becoming subscription infrastructure for other publishers

What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
byJohn Rahim
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right
byMadeleine White
Amedia Amedia
  • Decisions

Amedia ignored older subscribers to attract younger ones

An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
byMadeleine White
Stern+ rebuilding subscription Stern+ rebuilding subscription
  • Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.
byJohn Rahim
Offers & Pricing Offers & Pricing
  • Inspirations

The subscription pricing page we’ve all built at least once: episode 4

Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
byMaxime Moné
Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
byMadeleine White
German news trends German news trends
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.
byPia Carron
Why the best performers replaced the linear tunnel with an infinite cycle Why the best performers replaced the linear tunnel with an infinite cycle
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1
byMaxime Moné
Mediahuis essential subscription Mediahuis essential subscription
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
byJohn Rahim
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
byMadeleine White

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