Decisions Defining subscription pricing at Le Monde Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
Inspirations Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
Inspirations The 10 commandments of subscriber acquisition and digital reader revenue models From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Inspirations Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Decisions Planning Your Subscriptions for 2025 Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
Operations Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Decisions The concept of peak subscriptions is not a problem with readers The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
Collections How do you decide which article is free or premium? In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…
Collections Retention-minded acquisition: workshop recap This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…