Inspirations 25 ideas of content, features and benefits to offer paying subscribers Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value. byMadeleine White
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth. byMarion Wyss
Decisions Strategic priorities for the next two years: a world tour of media CEOs At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months. byMarion Wyss
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future byLennart Schneider
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds. byMarion Wyss
Inspirations More clarity, more value: how Contexte overhauled their subscription offer In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes byMarion Wyss
Inspirations The ultimate case study list to inspire your reader revenue model All articles on The Audiencers from publishers around the world, organized by reader revenue topic byMadeleine White
Inspirations Contextual paywalls on ELLE.fr increase conversion rates by 20% How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates. byMarion Wyss
Inspirations Le Parisien launches on-site onboarding journey for new subscribers Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention byMadeleine White
Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss