Operations How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users “Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of… byAlex Lehner
Operations How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023 byMadeleine White
Decisions The Conversion Funnel Benchmark Report Q3 2023 The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription. byMadeleine White
Decisions Retention economics: from churn management to relationship management This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director… byKevin Anderson
Inspirations The Washington Post’s attention to detail: 12 things you can learn from their strategy Nearly 150 years after it first launched as a news publication, The Washington Post is one of the… byLennart Schneider
Decisions The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers) Increase ARPU and customer loyalty by expanding your product range byGeorge Blum
Decisions Bridge roles in practice: the models, strategies and structures for success Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles byMadeleine White
Operations Lock-in effects: How to make your subscription irreplaceable 9 types of lock-in effects with real world examples to better retain your subscribers byLennart Schneider
Decisions How publishers can grow with the youth: takeaways from the Valuable Young Audiences report What other brands are doing to attract young audiences, and how the publishing industry can achieve the same byMadeleine White
Inspirations The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint byMarion Wyss