Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers
A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
The Audiencers’ Festival: an afternoon of expertise, from publishing professionals, to publishing professionals
We're organizing our first in-person event in London on October 12th and you're invited!
#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing
You're reading The Audiencers' newsletter #15, sent out on May 31st, 2023. To receive future newsletters straight to…
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance