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Home Publishers Page 6
  • Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
byAlex Lehner
The Audiencers' Festival The Audiencers' Festival
  • Operations

How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
byMadeleine White
Conversion Funnel Benchmark Report Conversion Funnel Benchmark Report
  • Decisions

The Conversion Funnel Benchmark Report Q3 2023

The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
byMadeleine White
pugpig retention pugpig retention
  • Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
byKevin Anderson
  • Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
byLennart Schneider
loyalty flywheel loyalty flywheel
  • Decisions

The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)

Increase ARPU and customer loyalty by expanding your product range
byGeorge Blum
The Audiencers' Festival London The Audiencers' Festival London
  • Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
byMadeleine White
  • Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers
byLennart Schneider
Valuable young audiences Valuable young audiences
  • Decisions

How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
byMadeleine White
  • Inspirations

The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event

With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint
byMarion Wyss

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