5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
Tech stack for a digital reader revenue model
First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
Listening to articles: How Le Monde uses a synthetic voice to better engage audiences
Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…
Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
How we developed a custom collaborative editor for our journalists at Contexte
At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels…