Collections Ask the experts: How publishers are organizing their reader revenue teams We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue byMadeleine White
Inspirations Listening to articles: How Le Monde uses a synthetic voice to better engage audiences Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or… byMarion Wyss
Inspirations Dopamine & the Hook model: how The New York Times harnesses the power of games Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the… byJulien Ancel
Inspirations How we developed a custom collaborative editor for our journalists at Contexte At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels… byCédric Raud
Operations Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions. byRomain Lhote
Decisions A whistle stop tour of the wondrous world of Lifetime Value LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model. byNicolas Galland
Inspirations Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes… byMadeleine White
Operations Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration Insights on data, subscription and LTV from The Audiencers' Festival New York byMadeleine White
Decisions Implementing User Needs Is Cultural Change Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in… byLars K Jensen
Inspirations The Wall Street Journal: how to develop long term relationships with young audiences The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals… byMadeleine White