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Home Publishers Page 13
Quentin Franque, expert médias de marque Quentin Franque, expert médias de marque
  • Decisions

Why you should (strongly) consider brand publishing

I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?
byQuentin Franque
  • Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
byElodie Mandel
Eric Le Braz Eric Le Braz
  • Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
byEric Le Braz
  • Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
byMadeleine White
Khalil A. Cassimally Khalil A. Cassimally
  • Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
byKhalil A. Cassimally
AI guide AI guide
  • Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
byMarion Wyss
  • Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
byStéphane Desmichelle
  • Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue... it's a no brainer!
byStéphane Desmichelle
journalists journalists
  • Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences. 
byMadeleine White
  • Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance? 
byMadeleine White

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