Publishers | Page 11 of 13

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More data has been created in the last 2 years than in the entire history of humanity, but most analysts don’t know how to turn this data into insights

ByHicham Mernit

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Oct 2022

Decisions

Why you should (strongly) consider brand publishing

I’ve lost count of the number of brands looking to launch a media…but what do they hope to achieve?

ByQuentin Franque

13

Oct 2022

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid – the hourglass is your new best friend to successfully writing for paywalled content

ByEric Le Braz

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Oct 2022

Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

ByMadeleine White

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Oct 2022

Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

ByKhalil A. Cassimally

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Oct 2022

Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist’s mind.

ByStéphane Desmichelle

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Oct 2022

Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue… it’s a no brainer!

ByStéphane Desmichelle

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Oct 2022

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

ByMadeleine White

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Oct 2022

Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…

ByMadeleine White

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Oct 2022

Inspirations

50+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world

ByMadeleine White