Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
User needs 2.0: a plug-and-play model to be more valuable to audiences
Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters
Maximize the value of newsletters with Andy's plan aimed at local publishers
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Building a collaborative data culture at News UK
Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…
#7. Turning the customer care center into a source of insights
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls