The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Data in the middle: Building a collaborative data culture at News UK
Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…
#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits
Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode
How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this
Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet
Digital transformation means managerial transformation
Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
User research: How The Conversation used a decision-first approach to inform two key products
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention