Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic byMadeleine White
Decisions User needs 2.0: a plug-and-play model to be more valuable to audiences Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value byKhalil A. Cassimally
Decisions From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters Maximize the value of newsletters with Andy's plan aimed at local publishers byAndy Griffiths
Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? byLaura Graham
Operations Building a collaborative data culture at News UK Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly… byJoe Bullock
Newsletter #7. Turning the customer care center into a source of insights You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to… byMadeleine White
Operations 5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls byMaxime Moné
Decisions Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode byMarkus Schöberl
Operations How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet byCharlotte Lundqvist
Decisions Digital transformation means managerial transformation Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how. byPepe Cerezo