Publishers | Page 10 of 16

Home Publishers Page 10

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

byMadeleine White

Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

byKhalil A. Cassimally

Decisions

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy's plan aimed at local publishers

byAndy Griffiths

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

byLaura Graham

Operations

Building a collaborative data culture at News UK

Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…

byJoe Bullock

Newsletter

#7. Turning the customer care center into a source of insights

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…

byMadeleine White

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls

byMaxime Moné

Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode

byMarkus Schöberl

Operations

How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this

Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet

byCharlotte Lundqvist