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Keep calm, carry on, and launch a registration wall

Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on account creation and a metered paywall. Here's how.

byFrédéric Desiles

Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy

byNicolas Le Roux

Operations

How to dynamic paywall (it’s a lot more simple than you think)

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers

byMadeleine White

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

byMadeleine White

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls

byMaxime Moné

How to reduce the risks of a subscription strategy

Operations

How to reduce the risks of launching a subscription strategy

How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?

byMadeleine White

Decisions

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.

byMadeleine White

Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?

byMadeleine White