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Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
byMarion Wyss
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Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
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Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
byMadeleine White
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Inspiration on how to make your hard paywall dynamic

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.
byMadeleine White
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