Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters
Maximize the value of newsletters with Andy's plan aimed at local publishers
#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
User research: How The Conversation used a decision-first approach to inform two key products
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention
Publishers: 10 ways to combat subscription churn
Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
How the experts do brand publishing: when digital marketers launch their own media
We speak to a digital marketing expert on how they successfully launched a media to support their brand.
Key publishing insights from media leaders at Mx3 conference in Berlin
From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?