Newsletter | Page 2 of 6 | The Audiencers

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…

9 types of lock-in effects with real world examples to better retain your subscribers

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers