Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers
A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers