07 Apr 2023 Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model ByMadeleine White
06 Apr 2023 Decisions What is Brand Publishing: brands taking a page out of publishers’ books Increasingly more brands are turning to publishing – but why? What’s in it for brands? How can you reap the same benefits? ByMadeleine White
23 Mar 2023 Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue ByMadeleine White
21 Mar 2023 Inspirations Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers ByAgustina Heb
16 Mar 2023 Inspirations 4 things to learn from Süddeutsche Zeitung’s digital transformation Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung’s digital subscription model. ByLennart Schneider
08 Mar 2023 Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic ByMadeleine White
06 Mar 2023 Decisions User needs 2.0: a plug-and-play model to be more valuable to audiences Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value ByKhalil A. Cassimally
02 Mar 2023 Decisions From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters Maximize the value of newsletters with Andy’s plan aimed at local publishers ByAndy Griffiths
22 Feb 2023 Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? ByLaura Graham
14 Feb 2023 Newsletter #7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism,… ByMadeleine White
