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Inspirations

4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media

Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers

Inspirations

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.