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A/B tests A/B tests
  • Inspirations

How publishers are using A/B testing to optimize conversion rates

3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
byMadeleine White
  • Decisions

Forget focusing on paywall types, it’s time to put your audience first 

Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future. 
byMadeleine White
  • Operations

Engagement data & conversion strategies to increase revenue

Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue
byMadeleine White

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