Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same