How to analyze your subscription data
Today it’s all about data. I probably don’t need to explain to you how important it is for subscription…
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
Google News Consumer Insights tool: the need-to-know
Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community
You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to…
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…