Benchmark | Page 2 of 3 | The Audiencers

Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.

Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.

Inspirations

50+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.