Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?