The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • How Condé Nast is growing the “happy middle” of the audience funnel
  • Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
  • Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI
  • The Big Mac Index: a tool for comparing subscription price across the media industry
  • Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Operations Page 7
  • Operations

The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
byMadeleine White
  • Operations

Building a collaborative data culture at News UK

Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…
byJoe Bullock
  • Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
byMaxime Moné
bonnier news bonnier news
  • Operations

How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this

Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet
byCharlotte Lundqvist
Khalil A. Cassimally Khalil A. Cassimally
  • Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
byKhalil A. Cassimally
  • Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
byJean-Michel De Marchi
INMA Townhall takeaways INMA Townhall takeaways
  • Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
byLaure Kesler
  • Operations

Findings from The State of Digital Publishing Market Report

A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs
byMadeleine White
Mark Stenberg Mark Stenberg
  • Operations

Micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.
byMark Stenberg
How to reduce the risks of a subscription strategy How to reduce the risks of a subscription strategy
  • Operations

How to reduce the risks of launching a subscription strategy

How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
byMadeleine White

Posts pagination

1 … 6 7 8 9
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin