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Home Operations Page 6
The Audiencers' Festival The Audiencers' Festival
  • Operations

How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
byMadeleine White
  • Operations

How we measure audience engagement at DER SPIEGEL

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
byAlexander Held
  • Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers
byLennart Schneider
  • Operations

Playing the social media game: how publishers can learn and benefit from social

Insights from Press Gazette's future of media technology conference
byMadeleine White
  • Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
byNicolas Le Roux
Dynamic paywall models Dynamic paywall models
  • Operations

How to dynamic paywall (it’s a lot more simple than you think)

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
byMadeleine White
  • Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers
byMadeleine White
  • Operations

Beyond the human mind: Mediahuis propensity model

How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
byMadeleine White
  • Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
byMarion Wyss
  • Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
byLars K Jensen

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