My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach