Operations What is a dynamic paywall? If you're in the media business, likelihood is you already know what a paywall is. It blocks content… byMadeleine White
Operations Newsletter landing page: 9 essentials for a successful acquisition strategy I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,… byLennart Schneider
Operations State of the mobile publishing market report 2024 Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as… byKevin Anderson
Operations L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price. byThe Audiencers
Operations Developing community beyond commenting, with The Telegraph and The Times Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community byMadeleine White
Operations Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5% The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send… byTsering Lock
Operations Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system. byMarion Wyss
Operations The Audiencers’ Festival London 2024 The Audiencers' Festival tour is back and this time we're coming to London! byMadeleine White
Operations Optimizing SEO with your paywall in mind: lessons from The Athletic Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic. byMadeleine White
Operations Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions. byRomain Lhote