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How to leverage customer data to identify & act on drivers of churn

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell
DER SPIEGEL engagement DER SPIEGEL engagement
  • Operations

Audience Research: identifying Key Engagement Drivers at DER SPIEGEL

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
byAlexander Held
  • Operations

How to analyze your subscription data

Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
byLennart Schneider
  • Operations

Meta’s news ban on Canada – a chance to strengthen Radio-Canada

Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…
byRadio-Canada Team
  • Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
byMadeleine White
  • Operations

Newsletter landing page: 9 essentials for a successful acquisition strategy

I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
byLennart Schneider
Mobile apps report Mobile apps report
  • Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
byKevin Anderson
  • Operations

L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
byThe Audiencers
The Audiencers' Festival London 2024 The Audiencers' Festival London 2024
  • Operations

Developing community beyond commenting, with The Telegraph and The Times

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
byMadeleine White
  • Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
byTsering Lock

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