Operations How to leverage customer data to identify & act on drivers of churn This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per… byTom Burrell
Operations Audience Research: identifying Key Engagement Drivers at DER SPIEGEL This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience… byAlexander Held
Operations How to analyze your subscription data Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke) byLennart Schneider
Operations Meta’s news ban on Canada – a chance to strengthen Radio-Canada Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the… byRadio-Canada Team
Operations What is a dynamic paywall? If you're in the media business, likelihood is you already know what a paywall is. It blocks content… byMadeleine White
Operations Newsletter landing page: 9 essentials for a successful acquisition strategy I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,… byLennart Schneider
Operations State of the mobile publishing market report 2024 Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as… byKevin Anderson
Operations L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price. byThe Audiencers
Operations Developing community beyond commenting, with The Telegraph and The Times Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community byMadeleine White
Operations Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5% The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send… byTsering Lock