More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
149 posts
5 essentials when A/B testing from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
The Audiencers’ Festival London 2025
We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Inside the FT’s AI-Powered Story Finding
This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…