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  • Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
byDilyana Evtimova
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Publishers: how to maximize reader engagement on mobile apps

From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
byMadeleine White
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Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
byMadeleine White
  • Inspirations

Hyper-local news, via WhatsApp… The success of Pamplonews in Spain

Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
byMadeleine White
  • Inspirations

Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers

A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
byThe Newsletter Newsletter
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4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
byLennart Schneider
  • Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
byAnjali Iyer
  • Inspirations

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
byMili Semlani
  • Inspirations

A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers

Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.
byMadeleine White
  • Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
byMadeleine White

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