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Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

From community to reader revenue: lessons to learn from The Independent and Reach

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

Inspirations

Constantly evolving product offerings with A/B testing at Netflix

Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing

Inspirations

Le Monde in English, 6 months later

In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.

Inspirations

How the experts do brand publishing: when digital marketers launch their own media

We speak to a digital marketing expert on how they successfully launched a media to support their brand.

Inspirations

The art of generating data insights (from an analyst/marketer point of view)

More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights

Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.