Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story of 6AM City's success