This article is part of a series of deep dives into digital publishers' subscription models, bringing together Lennart's key takeaways from his podcast conversations (available in German) and Madeleine's research on the wider publishing community.
Having already developed itself from a print publisher to a digital media company, the German newspaper, Süddeutsche Zeitung, is now working towards being financed entirely from digital revenues alone, a goal that they hope to achieve by 2030 at the latest.
