Payment | The Audiencers

11

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

ByLennart Schneider

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

ByMadeleine White

11

Jul 2023

Inspirations

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?

ByMili Semlani

07

Jun 2023

Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers

ByMadeleine White

16

Mar 2023

Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Transformation is a process, not a state, developing multiple revenue pillars, and other lessons to learn from Süddeutsche Zeitung’s subscription model

ByLennart Schneider

20

Dec 2022

Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?

ByJean-Michel De Marchi

06

Dec 2022

Operations

For creative publishers, micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.

ByMark Stenberg

12

Oct 2022

Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue… it’s a no brainer!

ByStéphane Desmichelle

12

Oct 2022

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

ByMadeleine White

20

Sep 2022

Inspirations

Developing a culture of experimentation at EBRA Media

How does France’s biggest regional newspaper group prioritize testing for continuous optimization?

ByMadeleine White