Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
107 posts
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
How registration has become the cornerstone of Réussir group’s subscription strategy
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
How Brazil’s Globo measures audience engagement across its portfolio
The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate…
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers
Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…