Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
205 posts
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
#42. The Economist’s printed onboarding pack
You're reading The Audiencers' newsletter #42 sent out on July 10th, 2024. To receive future newsletters straight to…
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
#41. How The Guardian uses messaging to ask for donation
You're reading The Audiencers' newsletter #41, sent out on June 26th, 2024. To receive future newsletters straight to…
#40. Reach PLC achieves 85% CTR on WhatsApp
You're reading The Audiencers' newsletter #40, sent out on June 12th, 2024. To receive future newsletters straight to…
#39. Behind the scenes of The Audiencers
You're reading The Audiencers' newsletter #39, sent out on May 29th, 2024. To receive future newsletters straight to…
#38. The articles that convert at Argentina’s Clarín
The Audiencers' newsletter, May 15th 2024, on how many articles to offer before the paywall, and lessons from Clarín and The Athletic