#28. The FT’s journey to 2.45M global paying audience and 54% digital reader revenue
You're reading The Audiencers' newsletter #28, sent out on December 13th, 2023. To receive future newsletters straight to…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
170 posts
#27. Does personalization come with risk?
You're reading The Audiencers' newsletter #27, sent out on November 29th, 2023. To receive future newsletters straight to…
Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…
#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community
You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian
Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
#25. How many articles should you give for free before the paywall?
You're reading The Audiencers' newsletter #25, sent out on November 1st, 2023. To receive future newsletters straight to…
#24. “You promised us a festival, and you certainly delivered”
You're reading The Audiencers' newsletter #24, sent out on October 16th, 2023. To receive future newsletters straight to…
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles