Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
181 posts
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
#41. How The Guardian uses messaging to ask for donation
You're reading The Audiencers' newsletter #41, sent out on June 26th, 2024. To receive future newsletters straight to…
#40. Reach PLC achieves 85% CTR on WhatsApp
You're reading The Audiencers' newsletter #40, sent out on June 12th, 2024. To receive future newsletters straight to…
#39. Behind the scenes of The Audiencers
You're reading The Audiencers' newsletter #39, sent out on May 29th, 2024. To receive future newsletters straight to…
#38. Clarín’s strategy for understanding which articles convert
You're reading The Audiencers' newsletter #38, sent out on May 15th, 2024. To receive future newsletters straight to…
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
The Audiencers’ Festival London 2024
The Audiencers' Festival tour is back and this time we're coming to London!
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress
Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast