WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress
Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
173 posts
Man of Many – the carbon-neutral, quality-focused, independent men’s lifestyle magazine picking up awards left, right and center
Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…
Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
#37. Podcasts are content worth paying for too!
You're reading The Audiencers' newsletter #37, sent out on May 2nd, 2023. To receive future newsletters straight to…
#36. Community building inspo to steal from the Toronto Star
You're reading The Audiencers' newsletter #36, sent out on April 17th, 2023. To receive future newsletters straight to…
With tightening regulations, these publishers are already using Cookie Walls to increase consent rates
Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
#35. How The WSJ develops long term relationships with young readers
You're reading The Audiencers' newsletter #35, sent out on April 3rd, 2023. To receive future newsletters straight to…
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York