Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
173 posts
#8. Conversion is the name of the game, and here’s how to ace it
You're reading The Audiencers' newsletter #78 sent out on February 22nd, 2023. To receive future newsletters straight to…
#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
#6. How to make newsletters valuable in a reader revenue model, The Conversation’s decision-first approach to user research & lessons from 7 subscription businesses
You're reading The Audiencers' newsletter #6, sent out on January 25th, 2023. To receive future newsletters straight to…
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
#5. Onboarding new subscribers at The Telegraph, value proposition benchmarks & increasing CTRs by 97% through experimentation
You're reading The Audiencers' newsletter #5, sent out on January 11th, 2023. To receive future newsletters straight to…
Value proposition examples from successful publishers
Better define your value proposition after being inspired by these successful publishers
From community to reader revenue: lessons to learn from The Independent and Reach PLC
Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.
#4. Building a successful product with The Washington Post, A/B testing with Netflix & why we updated our registration wall
You're reading The Audiencers' newsletter #4, sent out on December 7th, 2022. To receive future newsletters straight to…
5 key findings from The State of Digital Publishing Market Report 2022
A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs