How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
161 posts
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
#2. Learn from Público’s visibility strategy to increase conversions, balance page-views, ads & subs, and 50 paywall benchmark examples
You're reading The Audiencers' newsletter #2, sent out on November 9th, 2022. To receive future newsletters straight to…
#1. Reinventing the inverted pyramid: how to write for your paywall, an interactive content strategy to steal & overheard from a subscription expert
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to…
How the experts do brand publishing: when digital marketers launch their own media
We speak to a digital marketing expert on how they successfully launched a media to support their brand.
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?