The art of generating data insights (from an analyst/marketer point of view)
More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights
Hicham Mernit held the position of AdOps Manager at a large multimedia company, Bell Media, in Montreal before moving to the UK to work for The Economist Group, firstly as an Analytics Manager, then as a Director, Analytics & Reporting. In 2020 he launched an analytics shop, Algorytme, where he supports publishers, eCommerce websites and media agencies implement the right analytics tech stack, develop measurement protocols and data visualization.
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