3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

This article summarizes Télérama’s session at the Audiencers’ Festival in Paris on September 16th, 2025. On stage: Fleur Lavedan, Chair of the Executive Board, Annabelle Bizard, Digital Marketing Director, and Tom Alexandre, Product Director.

TL;DR

• With its new “Platform” product, Télérama aims to extend its longstanding mission: to guide those curious about culture, this time through the vast ocean of streaming platforms.
• Editorial strength: 20,000 reviews and 145 journalists, showcased in a hybrid editorial + service product.
• Four months of discovery, two scenarios tested, a final product that is automated but editorially embodied.
• Powerful launch: +3,360 subscribers in one month, a conversion rate 20 times higher than usual, +6% monthly visits, and prestigious advertisers.
• Next steps: advanced filters, more integrated platforms, SEO, personalization, and regular communications to win over new audiences.

At Télérama, product innovation only makes sense if it serves the magazine’s founding ambition: to inspire a love of culture and guide curious minds through a world that has become increasingly rich and diverse.

Faced with the explosion of streaming platforms, the editorial team wanted to address a universal frustration: spending evenings searching for something to watch rather than actually watching. Their response: a “Platform” guide, designed as a digital extension of the TV schedule.

Télérama has a rare asset: more than 20,000 reviews of films, series, and documentaries produced by 145 journalists, the largest cultural editorial team in France. But to transform this heritage into a digital format, it was necessary to go beyond a simple editorial reorganization.

The Platform project was born out of the conviction that without a service dimension, it would be impossible to create a daily reflex among readers.

So it all started with… a drawing:

The product team tested several approaches, including a “hot-lukewarm-cold” system based on the logic of editorial lists…

….and a minimalist version focused on a single daily recommendation:

The end result combines both: a mix of edited content and automation, enriched by service data provided by Plurimedia and JustWatch, with a systematic link to a Télérama review:

The launch was treated as a genuine digital statement. Massive app installation campaigns, open days, support from Le Monde Group publications, synchronization with the brand campaign… everything was aligned.