Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
How do you decide which article is free or premium?
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
The essentials for a successful subscription landing page
The ultimate benchmark miro board and tick list to build a successful subscription landing page.
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
Publisher onboarding journeys: benchmarking and best practices
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
How to evaluate the success of your subscription model (before optimizing)
Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.