Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
First things first, build or buy?
Don't build your own; it's not worth it because you're not in the software business.
This is proven by the separation of…
In today's fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate the complexities of optimizing their print and digital revenue streams. In this…
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
ARPU... one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors. It has to be said that this ratio has the dual advantages…
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies of successful digital subscription media businesses, including Argentina's Clarín. …
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition, Maddyness aims to open a window on the future of companies, and…
