From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
Le Figaro halves the time to take out a subscription with their “AMEX” project
How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Gifting articles at Les Echos-Le Parisien
Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
Kathimerini Launch Greece’s First Digital Subscription Model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…