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Home Retention
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
4 dimensions of personalisation 4 dimensions of personalisation
  • Decisions

The four dimensions of personalization

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell
cancellation cancellation
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
byMadeleine White
habit forming at freeletics habit forming at freeletics
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
byLennart Schneider
The Audiencers' Festival paris The Audiencers' Festival paris
  • Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
byRomain Lhote
The Audiencers' Festival Paris 2024 The Audiencers' Festival Paris 2024
  • Inspirations

Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
byLaura Pironnet
Lifetime value Lifetime value
  • Collections

Getting started with Lifetime Value

Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
byAbi Spooner
  • Operations

How to leverage customer data to identify & act on drivers of churn

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell
  • Collections

Moments of truth: retention essentials for publishers

This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
byTom Burrell
The Audiencers' Festival London 2023 The Audiencers' Festival London 2023
  • Collections

Retention-minded acquisition: workshop recap

This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
byMadeleine White

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