The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Building a subscription product for young readers at Mediahuis Belgium
  • Relaunching The Guardian app: changing reader habits means we must also evolve
  • Gain clarity on your purpose: the template that helps teams make faster, better decisions
  • Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
  • What 400 media apps tell us about the trends driving engagement in 2025
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Home Retention
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
byMadeleine White
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
byMarion Wyss
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
Article gifting at Les Echos-Le Parisien Article gifting at Les Echos-Le Parisien
  • Operations

Gifting articles at Les Echos-Le Parisien

Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
byGroupe Les Echos-Le Parisien
4 dimensions of personalisation 4 dimensions of personalisation
  • Decisions

The four dimensions of personalization

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell
cancellation cancellation
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
byMadeleine White
habit forming at freeletics habit forming at freeletics
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
byLennart Schneider
Toronto star newsletter model Toronto star newsletter model
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

The tests that are now the second biggest driver for all newsletter signups at the Star.
byDavid Topping
The Audiencers' Festival paris The Audiencers' Festival paris
  • Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
byRomain Lhote

Posts pagination

1 2 … 5
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin