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Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.

byAliya Itzkowitz

Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention

byMadeleine White

Decisions

The four dimensions of personalization

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…

byTom Burrell

Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.

byMadeleine White

Inspirations

How to build habits: eight lessons for publishers from Freeletics

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.

byLennart Schneider

Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.

byRomain Lhote

Inspirations

Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.

byLaura Pironnet

Collections

Getting started with Lifetime Value

Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.

byAbi Spooner