Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer – and it’s the key to an effective…
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…
This is a recap from The Audiencers' workshop in London in June 2024.
An INMA benchmark report recently suggested that publishers should convert readers into subscribers quickly, then put in the…
The goal during the unsubscription/cancellation journey is to both retain the subscriber whilst not harming potential future re-subscriptions or referrals.
Create a fair amount of friction to prompt reconsideration
Not…
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of workshop aimed at facilitating knowledge-sharing among participants while... having fun.
The workshop took…
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition, Maddyness aims to open a window on the future of companies, and…
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing acquisition, increasing revenue, boosting retention… it’s hard to do all these things…
