Publishers | Page 8 of 14 | The Audiencers

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?

Inspirations

Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success

With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers

Operations

Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS

How did L'Express switch CMS tools without a trace?

Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value