Publishers | Page 8 of 13 | The Audiencers

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung’s digital subscription model.

ByLennart Schneider

08

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

ByMadeleine White

06

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

ByKhalil A. Cassimally

02

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy’s plan aimed at local publishers

ByAndy Griffiths

22

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

ByLaura Graham

15

Operations

Data in the middle: Building a collaborative data culture at News UK

Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly interested in how his team can build collaborative ways of working to…

ByJoe Bullock

14

Newsletter

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism,…

ByMadeleine White

13

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls

ByMaxime Moné

06