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Are machines our most valuable audience? Are machines our most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
byKhalil A. Cassimally
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
byMarion Wyss
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Donations: three media outlets share strategies to maximise voluntary reader revenue

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
byMarion Wyss
  • Inspirations

130+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world
byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality. 
byAbby Reimer
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White

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