First things first, build or buy?
Don't build your own; it's not worth it because you're not in the software business.
This is proven by the separation of…
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of workshop aimed at facilitating knowledge-sharing among participants while... having fun.
The workshop took…
I've subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages, but a few were excellent.
What sets them apart? They focus on…
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…
Listening to articles rather than reading them, because we're in the car, our hands are busy cooking or we're in the middle of a sports session… if the idea seduced…
At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels - email is our main information product. Daily briefings result from collaborative…
how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
