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The 10 commandments of subscriber acquisition and digital reader revenue models

From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.

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Tech stack for a digital reader revenue model

First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…

Inspirations

ARPU, one of the less reliable metrics

ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…

Inspirations

[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding

In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…

Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…

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Ask the experts: How publishers are organizing their reader revenue teams

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Listening to articles rather than reading them, because we’re in the car, our hands are busy cooking or…

Inspirations

Dopamine & the Hook model: how The New York Times harnesses the power of games

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…