Are machines our most valuable audience? How media can monetize AI agents
A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY
3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
Strategic priorities for the next two years: a world tour of media CEOs
At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for the next 24 months.
Donations: three media outlets share strategies to maximise voluntary reader revenue
OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
130+ paywall examples to inspire your subscription strategy
Paywall benchmark examples from around the world
Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution
Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality.
Le Figaro halves the time to take out a subscription with their “AMEX” project
How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community