Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
Tech stack for a digital reader revenue model
First things first, build or buy? Don’t build your own; it’s not worth it because you’re not in…
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue