Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
Looking deeper at Welcome to the Jungle’s brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.