5 key findings from The State of Digital Publishing Market Report 2022
A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
How to optimize subscription conversion rates on mobile
Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
The 4 essentials for brands to turn content into business
Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher
The Essential Engagement KPIs for Optimizing Conversion Rates
Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.
Engagement data & conversion strategies to increase revenue
Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue