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Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
byMax Leroy
lequipe lequipe
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention.
byMarion Wyss
The Telegraph App The Telegraph App
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.
byMarion Wyss
Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes” Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes”
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
byMarion Wyss
BFM Vidéos verticales BFM Vidéos verticales
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
byAnthony Capon
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
byMarion Wyss
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
byMarion Wyss
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss

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