Decisions The media industry’s 5 toxic obsessions: no.1 criticizing platforms The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers. byMax Leroy
Operations L’Équipe: 12 projects to retain subscribers following the Paris Olympics After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention. byMarion Wyss
Operations The Telegraph: retaining subscribers with a killer mobile strategy The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty. byMarion Wyss
Operations 3,360 new subscribers in a month: Télérama’s new streaming guide product pays off ‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events. byMarion Wyss
Operations The ins and outs of BFM’s new mobile-first vertical video format How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month. byAnthony Capon
Inspirations Pricing strategies from The Atlantic, Le Monde and Onet How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference. byMarion Wyss
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth. byMarion Wyss
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models. byMarion Wyss
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds. byMarion Wyss
Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss