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Operations

The Telegraph : garder ses abonnés grâce à une stratégie mobile qui déchire

The Telegraph a fait un choix produit radical : placer 90% de ses ressources sur son application mobile, pour la placer au centre de sa stratégie et fidéliser ses abonnés. Mathias Douchet, CPO, est venu en expliquer les résultats à The Audiencers Festival Paris.

byMarion Wyss

Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.

byMarion Wyss

Operations

Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers

Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…

byMarion Wyss

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

byPerrine Pavageau