Engagement | Page 2 of 10 | The Audiencers

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"Our products are better when informed by the people who use them" The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…

ByMadeleine White

10

Jul 2024

Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers… how are publishers increasing reader revenue during big events?

ByMadeleine White

08

Jul 2024

Operations

L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.

ByThe Audiencers

27

Jun 2024

Operations

Developing community beyond commenting, with The Telegraph and The Times

Reader-led journalism, live Q&As, polls… how British publishers are developing subscriber engagement through community

ByMadeleine White

27

Jun 2024

Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…

ByTsering Lock

25

Jun 2024

Inspirations

The Guardian: reader revenue growth & proposition development

For our second event in London, The Audiencers' Festival on June 21st dived into the digital reader revenue models of publishers from no fewer than 7 countries around the world,…

ByMadeleine White

17

Jun 2024

Inspirations

NZZ: How do you inspire people in the first 100 days?

100 days. During this time, you have to convince new users that your subscription is worthwhile for them. One of the latest guests on my Subscribe Now podcast has been…

ByLennart Schneider

13

Jun 2024

Operations

Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

ByMarion Wyss

03

Jun 2024

Operations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

The French daily Le Monde launched an audio version of all articles in its mobile app, a feature reserved for subscribers only

ByMarion Wyss

03

Jun 2024

Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Listening to articles rather than reading them, because we're in the car, our hands are busy cooking or we're in the middle of a sports session… if the idea seduced…

ByMarion Wyss