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When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
byHeiko Scherer
How to convert registered members into subscribers How to convert registered members into subscribers
  • Operations

How to turn registered members into subscribers

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
byMadeleine White
The Guardian underrepresented audiences The Guardian underrepresented audiences
  • Operations

How The Guardian US meets underrepresented communities where they are

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
byMadeleine White
Sarah Marshall condé Nast Sarah Marshall condé Nast
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
byKhalil A. Cassimally
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
byAnandita Chandra
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
byJohn Rahim
BFM Vidéos verticales BFM Vidéos verticales
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
byAnthony Capon
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
byHeiko Scherer
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
byKhalil A. Cassimally

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