Operations When the article is no longer enough: formats that outperform the article on news apps How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories. byHeiko Scherer
Operations How to turn registered members into subscribers Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers. byMadeleine White
Operations How The Guardian US meets underrepresented communities where they are We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role. byMadeleine White
Operations How Condé Nast is growing the “happy middle” of the audience funnel Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel. byKhalil A. Cassimally
Inspirations Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London byAnandita Chandra
Inspirations Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models byJohn Rahim
Operations The ins and outs of BFM’s new mobile-first vertical video format How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month. byAnthony Capon
Decisions Why the most valuable newsroom KPI is no longer reach but belonging Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy. byHeiko Scherer
Decisions Are machines our most valuable audience? How media can monetize AI agents A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers byMaxime Topolov
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them. byKhalil A. Cassimally