5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
Innovating with AI, the impressive work of Aftonbladet
When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…