How SvD grew digital subscriptions by 60% in two years by putting editorial first
How Svenska Dagbladet grew from 98,000 to more than 158,000 digital subscribers in two years: one North Star, paid by default and aha content
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
77 posts
How to run a user needs audit with AI, in seven steps
How to audit your content against user needs with AI: a seven-step process, a rubric to copy and nine-in-ten agreement with human tags
Why your newsroom shouldn’t write its own user needs model, and what to do instead
Dmitry Shishkin on user needs: why “update me” stories underperform, the three tags to commission on and who should own your model
Metrics aren’t neutral: they reflect the interests of whoever built them
Why audience metrics reward whoever is already biggest — and what adopting platform analytics really commits you to.
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access
Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Sun Club at One: what The Sun learned from a year of freemium
What lessons have the team behind The Sun Club taken away a year after launching their subscription model?