How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
Inside the FT’s AI-Powered Story Finding
This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
5 case studies on navigating sustained newsroom transformation
From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.
Implement user needs in your newsroom: email course for publishers
Learn how to get internal buy-in to implement user needs, how to align user needs with your vision, how to operationalise user needs and more
Gen AI and the ‘deconstruction’ of the media value chain
"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…
Bringing AI to a 400 year old media group
Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.