Implement user needs in your newsroom: email course for publishers
Learn how to get internal buy-in to implement user needs, how to align user needs with your vision, how to operationalise user needs and more
Gen AI and the ‘deconstruction’ of the media value chain
"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…
Bringing AI to a 400 year old media group
Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.