How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.
The Washington Post: how and why we built “Ask The Post AI”
“Ask The Post AI,” is The Post’s in-house generative AI chatbot tool that uses RAG to answer user questions grounded in their journalism
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
Launching a weekday audio news briefing with AI at CT Insider
We speak to Ellie Miller & Derrick Ho on the strategy and processes behind this AI audio briefing project.
How DER SPIEGEL uses its engagement score: our key use cases
How DER SPIEGEL applies their engagement score, & why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
IamExpat: Keeping users at the center when diversifying revenue
IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs.
Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.