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Home Bridge role
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
byKhalil A. Cassimally
  • Inspirations

A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
byMariah Craddick
  • Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
byLars K Jensen
journalists journalists
  • Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
byMadeleine White
  • Operations

It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
byMadeleine White
The Audiencers' Festival London The Audiencers' Festival London
  • Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
byMadeleine White
Fortune subscription Fortune subscription
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4 lessons from Fortune’s subscription model

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
byLennart Schneider
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