Benchmarks | Page 4 of 4 | The Audiencers

Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode

byMarkus Schöberl

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

byMadeleine White

Operations

Findings from The State of Digital Publishing Market Report

A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs

byMadeleine White

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.

byPeter Houston

Decisions

Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news

byMadeleine White

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat