ARPU | Page 2 of 3 | The Audiencers

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

byLaure Kesler

Decisions

A coffee in Vienna with Die Presse: AI and reader revenue

An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse

byThe Audiencers

Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?

byMadeleine White

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

byLaura Graham

From community to reader revenue: lessons to learn from The Independent and Reach

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

byMadeleine White

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing

byElodie Mandel

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

byMadeleine White

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat