Advertising | Page 2 of 3 | The Audiencers

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

byLars K Jensen

Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models

byMadeleine White

A Practical Guide to Product Strategy Execution

Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

byMadeleine White

Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?

byMadeleine White

Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.

byLennart Schneider

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

byMadeleine White

Decisions

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy's plan aimed at local publishers

byAndy Griffiths

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

byLaura Graham

Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?

byCarolyn Morgan

Decisions

Why you should (strongly) consider brand publishing

I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?

byQuentin Franque