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#67. Defining “The Ideal Subscriber” at Daily Mail

How Business Insider saved more subscribers by making it easy to cancel, Nursing Times' premium experiences with AI and more from The Audiencers' Festival
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#66. Replacing the paywall with a spinning wheel at Blick.ch

Le Monde's price-last approach, gamifying the paywall at Blick.ch and making cancellation easy - lessons from Duolingo
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#65. The NYT’s new onboarding journey for registered users

Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#64. Le Figaro halves the time it takes to purchase a subscription

Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#63. Bridging product and editorial teams at NZZ 

Digital reader revenue will power Le Monde's newsroom in 2 years, registration articles and bridging product and editorial at NZZ
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#62. How Clarín is redefining news consumption with AI audio

Prove financial value of registered and subscribed users, AI-powered audio and a practical guide to product strategy execution
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#61. Lessons on A/B testing from Reuters

The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#60. +20% conversion rate with paywalls targeted to topic at ELLE

Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#59. Le Parisien’s new onboarding journey

Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#58. A look into FT’s famous North Star Metric

How to target readers who didn't finish subscribing, user needs course and FT's North Star metric
byMadeleine White

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